LinkedIn profile – whether you need a new job or not, you need to have a well-grounded presence on LinkedIn. One of the ways to do that is by creating a catchy LinkedIn profile. LinkedIn is the biggest professional social network in the world with more than 562 million users in more than 200 countries and territories across the globe. It also houses over 41% of millionaires in the world, with one in three professionals on the planet present.
LinkedIn creates an economic opportunity for every member of the global workforce who’re in LinkedIn and also connects the world’s professionals to make them more efficient and successful.
The question is what do I need to do, to make my LinkedIn profile catchy and attractive? You need to learn how to do this if you want your LinkedIn profile to be among the 25 million LinkedIn profiles viewed daily.
How to Create a Catchy LinkedIn Profile
The easiest thing to do is to make your LinkedIn profile catchy and attractive is to upload a good headshot. You need to be really creative in when doing this – it has to portray who you’re or what you do and also look professional. This is the first impression people would get from visiting your profile page, so it’s worth the investment if you don’t have one. It has been proven that you can increase your LinkedIn views by 11 times just by adding a photo.
The first thing that is going to pop up immediately any recruiter visits your LinkedIn profile page is your “headline” just below your name. This is so important because it tells the world, what you do and how you see yourself professionally. Picking up a random headline like, “Results-oriented professional” won’t get you anywhere at all.
Recruiters are looking for LinkedIn headlines that indicates what you do, in a really catchy and attractive way. You need to see it as a small billboard advertisement for who you’re and what you do.
Your summary is a longer form of your headline with over 2000 characters to work with, so go a little deeper. Don’t just talk about the things you’ve done in the past, but also what you really do well and what you can give or provide to a prospective employer. You have to make use of keywords.
You also need to use human voice in your summary and don’t make it sound like a robot wrote it – “Highly motivated self-starter with a bottom-line orientation and an outlined track record of success” – that’s crap! Anyone could say that. You need to come out from behind those fake-business language and tell your story in your own voice – “I was a finance person for eight years before heading to Sales. I now sell software to midsized businesses by helping them understand how my company’s products improve their sales”.
You can just copy and paste your resume, which would be faster and also better. You don’t need to make use of the same two page rule here, but you have the viewer’s short attention span, so include any job that is relevant and related to where you want your career to head to. Reduce your bullet points to two or four per job, but make them catchy and attractive. Use good action words stated what you accomplished in that position not just what you did.
Visual Media and URL
Another way to create a catchy and attractive LinkedIn profile is by adding a background photo/ cover photo just you do in other social networks. Choose something that speaks of your profession or personality.
Your LinkedIn URL is right below your photo on your LinkedIn Profile Page. This is the web address for your LinkedIn profile. It has your name and some gibberish numbers on it – why not customize it? Take few minutes to customize your URL and make sure it’s memorable.
Connections and Recommendations
Having a lot of connections assist in keeping you visible to all other LinkedIn users because of LinkedIn’s system – 1st, 2nd, and 3rd degree connections, so it’s preferable to connect which people you personally know, have met in a professional capacity and have worked with rather than people you don’t know.
Asking for recommendation goes a very long way in ensuring that recruiters are attracted to your LinkedIn profile page. Think of people you have developed a great working relationship with in the past. When you’re editing your profile, there’s a link that says “Ask for Recommendations.” Click it. Then go through the simple following steps, send it out and believe that you would get a positive feedback. Most recruiters want to know if others have approved of your works.
LinkedIn is more than a business network, it’s a networking social media site. That means to build your presence, you need to be active. Check out other people post and engage them with useful comments.
Also join groups on LinkedIn and interact.
That’s how you create a catchy LinkedIn profile to attract recruiters. Also see; Passive Income : How to Make Extra Money from Home.